Alessandro Bonara

Born in Italy in 1965 Alessandro Bonara studied Industrial Engineering in Electronics. Today Alessandro Bonara conducts the SIPLACE Smart Factory in Munich.

Bernhard Fritz

As Head of Center of Competence at ASM Bernhard Fritz leads the SMT Center of Competence in Munich - implementing exemplary workflows and lines for the digital factory. On top of this Bernhard Fritz works with partners such as KUKA on projects to advance automation in electronics assembly.

Dr. Henning Bork

After studying mechanical engineering in Darmstadt, Berkeley and a doctorate in Munich, Dr. Henning Bork currently signs as "Senior Director Strategy" at ASM. He puts a strong focus on the development of the SMT Smart Factory and the digitization of business processes.

Fuyan Yang

Currently Senior Manager P&SM, Global Marketing at ASM, Fuyan Yang has been in the electronics assembly and semiconductor industry for more than 20 years. He always keeps an eye on the latest developments in the related fields of technology.

Hubert Egger

Hubert Egger is head of Products & Solutions Marketing at ASM. Apart from his tasks in the development of superior production concepts, software tools and features, he also frequently supports customers in electronics production optimization projects from initiation to implementation.

Irene Lim

Irene Lim, ASM Marketing Director with an Engineering Degree from Nanyang Technological University (Mechanical & Production), is a very experienced SMT-expert. 23 years in the industry have influenced her vision of industry 4.0: She’s convinced that production automation has to be combined with augmenting the operators’ capabilities. Smart Factory with smart operators.

Jay Zhu

Jay Zhu, Product Marketing Manager at ASM, holds a Bachelor of Business Administration and a Master of Management. He’s been working for ASM for 11 years and he has always seen his task in converting service experience into new products and concepts.

Jürgen Thurner

Juergen Thurner brings 28 years of expertise in various senior management positions of companies like Hewlett-Packard, Sanmina, Multi-Fineline Electronix and Flextronics. Founder of xprts4xInc - Thurner Suadicani & Partner. He lectures International Operations Management at the European School of Business at Reutlingen University. One of his main subjects is Industry 4.0 and the Internet of Things.

Laszlo Sereny

His vision is to develop future products and solutions „we do not even imagine today“ – based on industry 4.0 and the internet of things. Being active for 16 years in the electronics industry, the business economist and engineer of electronics and control technology is currently Head of EMEA Marketing at ASM.

Norbert Heilmann

With more than 32 years of experience in the industry, Norbert Heilmann is Technology Scout at ASM and a recognized industry expert in the field of surface mount technology. One of his special topics: the use of RFID technology for identification and data storage in the production process.

Peter Kronfeld

Peter Kronfeld, born in 1962, has always taken great interest in the subject of technological change in the economy, society and business. This already started when he was a student of economics and communication and he has been keeping track of these topics as a journalist and as managing director of HighTech communications GmbH until today.

Philip Stoten

Philip Stoten, Founder and Managing Partner, Scoop Communications. Philip spent the first half of his career in the electronics industry & the second half talking & writing about it. He's worked in the electronic manufacturing industry since 1981 in design, manufacturing, management, supply chain, sales & marketing. He is the founder of The Good PCB Guide, Printed Circuit News, EMSNow, EMSpeople and Scoop. Phil is a regular columnist and contributor for Global SMT, US Tech, Global Trade, EBN and Mexico EMS.

Susanne Oswald

„Currently there is nothing more exciting than Industry 4.0“, states Susanne Oswald. Her main focus: examples of the practical implementation and the networking of all stakeholders to accelerate the transformation. Susanne Oswald is Global Head of Marketing & Communications at ASM.

Trevor Galbraith

Tevor is Publisher and Editor-in-Chief at Global SMT & Packaging and passionate about new and emerging technologies in electronics manufacturing, renewable energies and how the media communicates with these audiences. His believe: the technology for both industries is changing rapidly.